WhatsApp Business has been launched. What are the advantages for small businesses?

What is WhatsApp Business?

Facebook launched a new version of Whatsapp dedicated to small businesses.
The free app WhatsApp Business, now available to download on Android, is aimed at businesses interested in creating, improving and maintaining a professional bond with their customers.

Whatsapp Business allows professional communication between clients and businesses, which can register to the app with their business or personal phone number. The launch of the app was already announced in September 2017. At the moment, WhatsApp Business is available in several countries, including Indonesia, Italy and UK. Facebook didn’t state whether the application will be also available for IOS.Another version will be soon created for larger businesses.

How does it work?

Through the creation of a Business Profile, main info such as address, email and other contact details are available for customers looking at your activity. Businesses owners can reply to queries, set automated messages as well as quick answers and greeting texts.

In addition, the app provides businesses with the opportunity to check their communication trend. For instance, they can have access to the number of queries they answered and the number of people who contacted them.

How can businesses benefit from the use of the app?

There are many advantages of using Whatsapp Business.

Today many business owners use private channels such as their mobile phone, to communicate with their clients instead than professional ones. This is not a habit showing professionalism. On the contrary, by using the new app businesses can show their efficiency.

Moreover, by creating a Business Profile they will give visibility to their business. Customers will be able to view restaurants address and contact details. This is something important today, with people using technology to find, discover and review businesses. Downloading Whatsapp Business will be also a way to show the interest in customers as well as the fact that businesses keep up with the times and provide clients with an extra service to improve customer service.

Another advantage is that businesses can save messages from former conversations and forward them as answers. They can also create automated messages, such as greetings or away texts.

Lastly, Whatsapp Web is also useful to monitor the communication with customers. Indeed, through the app, it is possible to discover how many people contacted you and how many messages you sent. This can be an important tool both for new and old businesses to track people’s interest, improvements and weaknesses.

Download now WhatsApp Business from Google Play

Digital Marketing Show – 19-20th November 2014, London

The Digital Marketing Show will attract a senior audience of decision makers and budget holders who will attend to understand the key considerations of digital marketing.

Attendees will be marketing professionals who want to ensure they have the information to succeed across all digital marketing disciplines and who want to understand what the future may hold.

Attendees will include marketers with little or no exposure to online marketing channels alongside professionals who want to hone their digital skills.

Chief Marketing Officers, Heads of marketing, Marketing Managers, Marketing executives, Communications Directors and managers, Consultants, CEO’s , Entrepreneurs, Business owners, Digital Marketers – all under one roof – all hungry for the latest information and advice.

19-20th November 2014

Excel (official website: www.excel-london.co.uk)
Address: Royal Victoria Dock, 1 Western Gateway, London E16 1XL

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iStrategy London Digital Marketing

We’re excited to be bringing iStrategy back to London! Get ready for two-days of thought-leading speakers, engaging programme content and plenty of coffee-fuelled networking opportunities. Clear your diaries: This year’s event will be held on September 30 – October 1 2013 at Twickenham Stadium.

Last year’s London events were a huge success, with digital marketing luminaries such as Brian Solis, Mari Smith and Ken Segall all wowing our audience of big brands and digital marketing mavens with guidance on how to create more effective, engaging and successful marketing campaigns.

Want to learn how to improve customer experience, drive online conversions and develop campaigns that positively ring with authenticity, relevancy and significance? Interested in building communities, harnessing customer data and understanding your customers? Then iStrategy London is for you!